IDFA is Gone, but Is User Tracking Gone Too?

For CTV, removing IDFA from the marketing equation makes contextual targeting more relevant, especially as more publishers begin to share show-

IDFA 0:57 - Impact on marketers 1:15 - The future post-IDFA What does App Tracking

idfa android The roll-out of iOS 14 will require app developers to get permission from users before tracking them with IDFA Now what?

caning meaning in english IDFA exposed unless they actively chose to disable it in their device settings) ios ATT opt-in message This change means that